Job Summary

Oversee the planning and execution of marketing and advertising campaigns, managing promotional events and revenue-generating spaces, coordinating with internal and external event exhibitors/tenants, and ensuring timely delivery of materials and compliance with brand and operational guidelines. 

Key Responsibilities

A) Marketing & Communications

• Plan and execute marketing campaigns to enhance brand presence and attract target audiences.
• Develop concept proposals, marketing materials, and budgets.
• Foster tenant relationships and cross-promotions.
• Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
• Evaluate tenant/external proposals and make recommendations.
• Ensure smooth coordination of events and promotional activities.
• Manage licensing and sponsorship applications.
• Oversee project management and post-event evaluations.

B) Advertising

• Collaborate with agencies and suppliers to execute advertising campaigns.
• Coordinate production of marketing materials.
• Maintain brand consistency in advertisements and promotions.

C) Administrative Duties

• Prepare budget reports and track expenses.
• Monitor press coverage and competitor activities.
• Stay updated on industry trends to enhance marketing effectiveness.

D) Manage promotional materials inventory and coordinate publicity efforts.

• To coordinate inter-departmental liaison on the implementation of marketing and promotions.
• To ensure smooth and timely installation and dismantling of events/promotions.
• To attend to issues at the point of event/promotions and to ensure problems are resolved on time.
• To ensure promotional booth/events display follows guidelines & approval given.
• To ensure the advertising materials and advertising collaterals are in place for all the promotional events.

Key Requirements

• Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry.

• Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage.

• Fast-paced, high degree of accuracy & a good head for detail.

• Creative, thinks “out of the box”.

• Good command of English and Bahasa Malaysia (oral and written).

• Good communication skills and ability to work well in a team.