Job Summary

This role supports the planning and execution of marketing campaigns, events, and digital initiatives to strengthen mall branding and enhance customer engagement. It also assists with tenant collaborations, casual leasing efforts, and stakeholder coordination to support the successful delivery of marketing programmes.

Key Responsibilities

• Campaign Support: Support planning, development and execution of annual marketing strategies, campaign calendars, integrated marketing campaigns, events and promotional programmes to encourage spend, drive footfall and enhance shopper engagement. Monitor and evaluate campaign effectiveness, preparation of performance reports, evaluations and supporting budget tracking and administration.
• Branding & Messaging: Support to ensure all platforms must be updated timely and align with mall’s image and objectives.
• Digital Marketing: Assist in exploration of new strategies and contribute ideas to create content for social media platforms, email newsletters and other marketing materials. 
• Casual Leasing: Support team to source new/potential concepts and reach out to prospects to drive revenue. 
• Stakeholder Engagement: Proactively plan and initiate joint collaborations with tenants and garner participation in marketing programmes. Coordination with appointed vendors to ensure deliverables are completed on time.
• Customer Service: Understand operational processes and support to cover team as and when required.
• Administrative Support: Provide general administrative support to the team including maintaining campaign assets, purchase orders, licence agreements, billings, payment tracking sales submissions, accrual updates as and when required.

Key Requirements

• Degree/Diploma in Business, Marketing, Communications or related field.
• Minimum 3 to 4 years of relevant experience in marketing communications, retail marketing or related fields, to be considered for Senior Executive position.
• Good written and verbal communication skills.
• Familiarity with social media platforms (Instagram, Facebook, TikTok, etc.) and digital marketing tools.
• Experience in graphic design tools (Canva, Adobe Creative Suite) will be an added advantage.
• Creative mindset with an interest in branding, design and content creation.
• Ability to work in a fast-paced environment, detail-oriented with strong organizational skills.
• Team player with a proactive and positive learning attitude.